Company snapshot
| Category | Instart Logic | MediaNova |
|---|---|---|
| Status | defunct | active |
| Founded | — | — |
| Headquarters | — | — |
| Website | — | — |
| Docs | — | — |
Overview
Instart Logic was a content delivery network (CDN) provider that specialized in accelerating web and mobile application performance through endpoint-aware technology. Founded in 2010 and headquartered in Palo Alto, California, it served clients like Neiman Marcus and Kate Spade, focusing on optimizing content delivery and online advertising. The company was acquired by Akamai in February 2020, and its operations have since been fully integrated, rendering Instart Logic defunct as a standalone entity.
MediaNova is a content delivery network (CDN) and cloud security provider founded in 2005, headquartered in Istanbul, Turkey. It offers services like web acceleration, video streaming, and API caching, with a focus on the EMEA region. The company serves industries such as media, e-commerce, and telecommunications, with notable customers including Turkcell, Vodafone, and Hepsiburada. MediaNova’s platform includes advanced security features and real-time analytics. It received significant investment from Turkven in November 2024, strengthening its market position.
Network & Architecture
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MediaNova operates over 50 points of presence (PoPs) across 21 countries, with a strong presence in the Middle East and North Africa (MENA). Its global Anycast DNS network routes user requests to the nearest server, optimizing latency and resilience. The CDN is optimized for EMEA, offering direct access to major carriers and ISPs. However, its smaller PoP count compared to competitors like Akamai or Amazon CloudFront may limit global reach outside EMEA.
Feature comparison
| Feature | Instart Logic | MediaNova |
|---|---|---|
waf | ✓ | ✓ |
bot_mitigation | ✓ | ✓ |
ddos | ✓ | ✓ |
rate_limit | ✗ | ✓ |
http3_quic | ✗ | ✓ |
tls13 | ✗ | ✓ |
tiered_cache | ✗ | ✗ |
origin_shield | ✗ | ✓ |
instant_purge | ✓ | ✓ |
stale_while_revalidate | ✗ | ✗ |
stale_if_error | ✗ | ✗ |
image_optimization | ✓ | ✓ |
video_vod | ✗ | ✓ |
video_live | ✗ | ✓ |
drm | ✗ | ✗ |
hls_dash_packaging | ✗ | ✗ |
websockets | ✗ | ✓ |
signed_urls | ✗ | ✗ |
edge_compute | ✗ | ✓ |
functions | ✗ | ✗ |
kv_storage | ✗ | ✗ |
api_first | ✓ | ✓ |
realtime_logs | ✓ | ✓ |
log_push | ✗ | ✗ |
terraform | ✗ | ✗ |
Legend: ✓ = Supported, ✗ = Not supported, — = Not listed
Pricing
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MediaNova uses a pay-as-you-go (PAYG) model with pricing based on data transfer and additional features. Estimated costs include $0.04–$0.20 per GB for data transfer and $0.006 per 10,000 HTTP/HTTPS requests. WAF, DDoS protection, and edge computing may incur extra charges. No free tier is publicly documented, and pricing is enterprise-focused. Full details are available at https://www.medianova.com/pricing/.
Integrations & DevEx
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MediaNova offers an API-first Cloud Panel for configuration, analytics, and management of CDN resources. Real-time logs and analytics provide granular insights into traffic and performance. No Terraform or SDK support is documented. The platform supports custom cache rules, image optimization, and security configurations, but lacks explicit CI/CD or migration tools.
When it fits
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- Businesses targeting the EMEA region, particularly MENA, benefit from MediaNova’s optimized regional PoPs and low latency.
- Enterprises needing robust security features like WAF, DDoS protection, and bot management for web and API traffic.
- Media and e-commerce companies requiring video streaming and image optimization for fast content delivery.
When it doesn’t
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- Organizations needing extensive global coverage may find MediaNova’s 50+ PoPs insufficient compared to larger providers like Cloudflare.
- Developers seeking advanced edge compute features or Terraform integration may need more robust platforms.
- Small businesses or startups looking for a free tier or low-cost entry may find MediaNova’s enterprise focus less accessible.
History & Notes
Instart Logic was a notable CDN player, raising $167 million across multiple funding rounds from investors like Andreessen Horowitz and Kleiner Perkins. Its Digital Experience Cloud used AI and machine learning to optimize content delivery, particularly for e-commerce and media companies. The 2020 acquisition by Akamai included customer contracts and IP, primarily to enhance Akamai’s page integrity solutions. No official EOL notice remains publicly accessible, but Akamai’s press release confirms the transition (https://www.akamai.com/newsroom/press-release/akamai-technologies-acquires-customers-and-select-intellectual-property-from-instart).
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