Company snapshot
| Category | Incapsula | Verizon Media (VMDS) |
|---|---|---|
| Status | active | defunct |
| Founded | — | — |
| Headquarters | — | — |
| Website | — | — |
| Docs | — | — |
Overview
Incapsula, now integrated under Imperva, is a cloud-based CDN platform focused on web application security, DDoS mitigation, and performance optimization. Founded in 2009 as a spin-off from Imperva, it provides services like web application firewalls (WAF), bot mitigation, and load balancing. The platform serves businesses of varying sizes, including high-traffic websites and enterprises like Wix and Siemens. Incapsula’s global network enhances site speed and security, leveraging intelligent caching and content optimization. It operates as a full proxy, sitting between the website and its host to deliver robust security and performance features.
Verizon Media (VMDS), originally Verizon Digital Media Services and formerly known as Edgecast, was a content delivery network (CDN) provider specializing in media and content delivery. Launched as a Verizon division, it served media companies and enterprises with scalable content distribution. In 2021, Verizon sold its media division, including VMDS, to Apollo Global Management, which rebranded it as Edgecast under Yahoo. In June 2022, Limelight Networks acquired Edgecast, forming Edgio. Edgio filed for Chapter 11 bankruptcy in September 2024, shutting down its CDN services on January 15, 2025. Select Edgecast assets were sold to Parler in February 2025 for $7.5 million.
Network & Architecture
Incapsula operates a global CDN with points of presence (PoPs) across the Americas (e.g., Atlanta, Dallas, Los Angeles), Europe (e.g., Amsterdam, London, Frankfurt), and Asia-Pacific (e.g., Hong Kong, Singapore, Tokyo). The network includes recent expansions in India (New Delhi, Mumbai). It uses intelligent caching, TCP optimization, and frequency analysis to prioritize frequently accessed files, reducing latency. Routing and peering details are not fully public, but the platform emphasizes high-capacity scrubbing centers (100+ Gbps per Behemoth scrubber) for DDoS mitigation. It performs well globally but has a stronger presence in North America and EMEA, with growing coverage in APAC and India.
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Feature comparison
| Feature | Incapsula | Verizon Media (VMDS) |
|---|---|---|
waf | ✓ | ✗ |
bot_mitigation | ✓ | ✗ |
ddos | ✓ | ✗ |
rate_limit | ✗ | ✗ |
http3_quic | ✓ | ✗ |
tls13 | ✓ | ✗ |
tiered_cache | ✓ | ✗ |
origin_shield | ✓ | ✗ |
instant_purge | ✓ | ✓ |
stale_while_revalidate | ✗ | ✗ |
stale_if_error | ✗ | ✗ |
image_optimization | ✓ | ✗ |
video_vod | ✗ | ✗ |
video_live | ✗ | ✗ |
drm | ✗ | ✗ |
hls_dash_packaging | ✗ | ✗ |
websockets | ✓ | ✗ |
signed_urls | ✗ | ✗ |
edge_compute | ✗ | ✗ |
functions | ✗ | ✗ |
kv_storage | ✗ | ✗ |
api_first | ✓ | ✓ |
realtime_logs | ✓ | ✓ |
log_push | ✓ | ✗ |
terraform | ✗ | ✗ |
Legend: ✓ = Supported, ✗ = Not supported, — = Not listed
Pricing
Incapsula offers a free tier for up to 10 pages, including CDN, IPv6 support, and basic bot protection. Paid plans start at $59/month (Pro) and $299/month (Business) per site, with enterprise plans customized. Pricing is pay-as-you-go (PAYG) with committed options for enterprises. DDoS protection significantly increases costs on higher tiers. Full details are at https://www.imperva.com/pricing/.
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Integrations & DevEx
Incapsula supports API-first integrations for configuration and monitoring, with real-time logs and log push for analytics. It lacks Terraform support or dedicated SDKs for CI/CD pipelines. The platform provides a dashboard for bot traffic and WAF alerts, but migration tools are limited, requiring manual configuration or support from Imperva for complex setups.
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When it fits
- Businesses needing robust web security with CDN, especially for DDoS and bot mitigation.
- High-traffic sites requiring global performance with strong North American and EMEA presence.
- Enterprises seeking API-driven control and real-time monitoring for security events.
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When it doesn’t
- Sites focused on video streaming or live content, as video-specific features like VOD or HLS/DASH are absent.
- Small projects needing lightweight, developer-centric CDN without security overhead.
- Budget-conscious users, as premium security features increase costs significantly.
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History & Notes
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Verizon Media (VMDS) grew from Verizon’s 2013 acquisition of Edgecast, aiming to compete in media and ad tech. Despite $370 million in platform investment, it struggled against larger competitors. The 2021 sale to Apollo shifted its CDN to Edgecast, which merged with Limelight to form Edgio in 2022. Edgio’s bankruptcy in September 2024, due to accounting issues and debt, led to its CDN shutdown. Parler’s February 2025 acquisition of Edgecast assets supports its own platforms (Parler Social, PlayTV), with 120 former Edgio employees joining and a one-year IP license. The viability of Parler as a general CDN provider remains unclear.