Company snapshot
| Category | Google Cloud CDN | Incapsula |
|---|---|---|
| Status | active | active |
| Founded | — | — |
| Headquarters | — | — |
| Website | — | — |
| Docs | — | — |
Overview
Google Cloud CDN is a content delivery network integrated with Google Cloud. It sits behind Google Cloud Load Balancing to cache and serve HTTP(S) content from edge locations. Typical users are teams already running workloads on Google Cloud that want CDN caching, signed URLs, modern TLS, and consistent operations across the platform. The service emphasizes policy-driven caching, fast invalidation, and security integration through Cloud Armor. Pricing follows a pay-as-you-go model that varies by region and usage.
Incapsula, now integrated under Imperva, is a cloud-based CDN platform focused on web application security, DDoS mitigation, and performance optimization. Founded in 2009 as a spin-off from Imperva, it provides services like web application firewalls (WAF), bot mitigation, and load balancing. The platform serves businesses of varying sizes, including high-traffic websites and enterprises like Wix and Siemens. Incapsula’s global network enhances site speed and security, leveraging intelligent caching and content optimization. It operates as a full proxy, sitting between the website and its host to deliver robust security and performance features.
Network & Architecture
Google Cloud CDN uses Google’s global edge and backbone to terminate HTTP(S) traffic close to end users and fetch from origins over Google’s private network. Coverage spans major regions in North America, Europe, and Asia-Pacific, with additional presence in other geographies. Strengths include integration with Google Cloud Load Balancing, Anycast routing, and private backbone connectivity from edge to origin. Limitations can include fewer CDN-specific knobs than specialist CDNs and feature gaps for advanced video packaging.
Incapsula operates a global CDN with points of presence (PoPs) across the Americas (e.g., Atlanta, Dallas, Los Angeles), Europe (e.g., Amsterdam, London, Frankfurt), and Asia-Pacific (e.g., Hong Kong, Singapore, Tokyo). The network includes recent expansions in India (New Delhi, Mumbai). It uses intelligent caching, TCP optimization, and frequency analysis to prioritize frequently accessed files, reducing latency. Routing and peering details are not fully public, but the platform emphasizes high-capacity scrubbing centers (100+ Gbps per Behemoth scrubber) for DDoS mitigation. It performs well globally but has a stronger presence in North America and EMEA, with growing coverage in APAC and India.
Feature comparison
| Feature | Google Cloud CDN | Incapsula |
|---|---|---|
waf | ✓ | ✓ |
bot_mitigation | ✓ | ✓ |
ddos | ✓ | ✓ |
rate_limit | ✓ | ✗ |
http3_quic | ✓ | ✓ |
tls13 | ✓ | ✓ |
tiered_cache | ✓ | ✓ |
origin_shield | ✓ | ✓ |
instant_purge | ✓ | ✓ |
stale_while_revalidate | ✓ | ✗ |
stale_if_error | ✓ | ✗ |
image_optimization | ✗ | ✓ |
video_vod | ✗ | ✗ |
video_live | ✗ | ✗ |
drm | ✗ | ✗ |
hls_dash_packaging | ✗ | ✗ |
websockets | ✗ | ✓ |
signed_urls | ✓ | ✗ |
edge_compute | ✗ | ✗ |
functions | ✗ | ✗ |
kv_storage | ✗ | ✗ |
api_first | ✓ | ✓ |
realtime_logs | ✓ | ✓ |
log_push | ✓ | ✓ |
terraform | ✓ | ✗ |
Legend: ✓ = Supported, ✗ = Not supported, — = Not listed
Pricing
Pay-as-you-go pricing with regional rates for cache egress and request charges. Total cost depends on geography, volume, and cache behavior. See cloud.google.com/cdn/pricing for current details.
Incapsula offers a free tier for up to 10 pages, including CDN, IPv6 support, and basic bot protection. Paid plans start at $59/month (Pro) and $299/month (Business) per site, with enterprise plans customized. Pricing is pay-as-you-go (PAYG) with committed options for enterprises. DDoS protection significantly increases costs on higher tiers. Full details are at https://www.imperva.com/pricing/.
Integrations & DevEx
Deep integrations include Google Cloud Load Balancing for traffic ingress, Cloud Armor for WAF and DDoS protections, Cloud Storage and Compute Engine for origins, and Cloud Logging and Monitoring for observability. Infrastructure as code is supported via Terraform, and a REST API enables CI/CD automation.
Incapsula supports API-first integrations for configuration and monitoring, with real-time logs and log push for analytics. It lacks Terraform support or dedicated SDKs for CI/CD pipelines. The platform provides a dashboard for bot traffic and WAF alerts, but migration tools are limited, requiring manual configuration or support from Imperva for complex setups.
When it fits
- Workloads already hosted on Google Cloud that need an integrated CDN layer.
- Teams standardizing on Cloud Load Balancing, Cloud Armor, and Cloud Logging.
- Organizations that want signed URLs, HTTP/3, fast purge, and policy-driven caching.
- Buyers who prefer Terraform and API-first management across cloud services.
- Businesses needing robust web security with CDN, especially for DDoS and bot mitigation.
- High-traffic sites requiring global performance with strong North American and EMEA presence.
- Enterprises seeking API-driven control and real-time monitoring for security events.
When it doesn’t
- Multi-cloud environments seeking provider-neutral or MultiCDN routing.
- Advanced video workflows needing packaging, DRM, or low-lency live features.
- Use cases requiring built-in image optimization pipelines.
- Projects that rely on WebSocket-heavy bidirectional traffic at the edge.
- Sites focused on video streaming or live content, as video-specific features like VOD or HLS/DASH are absent.
- Small projects needing lightweight, developer-centric CDN without security overhead.
- Budget-conscious users, as premium security features increase costs significantly.
History & Notes
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