Company snapshot
| Category | Cloudflare | Verizon Media (VMDS) |
|---|---|---|
| Status | active | defunct |
| Founded | — | — |
| Headquarters | — | — |
| Website | — | — |
| Docs | — | — |
Overview
Cloudflare, founded in 2009, is a San Francisco-based company offering a global content delivery network (CDN), DDoS mitigation, and web security services. Its network accelerates content delivery and protects websites and applications from cyber threats. Cloudflare serves a wide range of customers, from small businesses to enterprises like Shopify, Medium, and IBM. The platform is known for its developer-friendly tools, including serverless edge computing and comprehensive security features. It provides a free tier alongside paid plans, catering to diverse user needs. Cloudflare’s services sit between end users and origin servers, acting as a reverse proxy to enhance performance and reliability.
Verizon Media (VMDS), originally Verizon Digital Media Services and formerly known as Edgecast, was a content delivery network (CDN) provider specializing in media and content delivery. Launched as a Verizon division, it served media companies and enterprises with scalable content distribution. In 2021, Verizon sold its media division, including VMDS, to Apollo Global Management, which rebranded it as Edgecast under Yahoo. In June 2022, Limelight Networks acquired Edgecast, forming Edgio. Edgio filed for Chapter 11 bankruptcy in September 2024, shutting down its CDN services on January 15, 2025. Select Edgecast assets were sold to Parler in February 2025 for $7.5 million.
Network & Architecture
Cloudflare operates over 200 points of presence (PoPs) globally, spanning regions like North America, EMEA, APAC, Latin America, Africa, India, China, and the Middle East. Its Anycast network ensures low-latency content delivery by routing traffic to the nearest data center. The company has strong peering agreements, enhancing connectivity and reducing latency. Regional strengths include robust coverage in North America and Europe, with growing presence in APAC and Latin America. However, performance in certain African and Middle Eastern regions may vary due to fewer PoPs or local network constraints. Cloudflare’s architecture supports dynamic content acceleration and integrates with its security and edge computing services.
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Feature comparison
| Feature | Cloudflare | Verizon Media (VMDS) |
|---|---|---|
waf | ✓ | ✗ |
bot_mitigation | ✓ | ✗ |
ddos | ✓ | ✗ |
rate_limit | ✓ | ✗ |
http3_quic | ✓ | ✗ |
tls13 | ✓ | ✗ |
tiered_cache | ✓ | ✗ |
origin_shield | ✗ | ✗ |
instant_purge | ✓ | ✓ |
stale_while_revalidate | ✓ | ✗ |
stale_if_error | ✓ | ✗ |
image_optimization | ✓ | ✗ |
video_vod | ✓ | ✗ |
video_live | ✓ | ✗ |
drm | ✗ | ✗ |
hls_dash_packaging | ✗ | ✗ |
websockets | ✓ | ✗ |
signed_urls | ✓ | ✗ |
edge_compute | ✓ | ✗ |
functions | ✓ | ✗ |
kv_storage | ✓ | ✗ |
api_first | ✓ | ✓ |
realtime_logs | ✓ | ✓ |
log_push | ✓ | ✗ |
terraform | ✓ | ✗ |
Legend: ✓ = Supported, ✗ = Not supported, — = Not listed
Pricing
Cloudflare offers a pay-as-you-go (PAYG) model, a free tier, and enterprise plans. The free tier includes basic CDN, DDoS protection, and an SSL certificate, suitable for small sites. Paid plans (Pro, Business, Enterprise) add advanced features like WAF, bot mitigation, and analytics, with pricing starting at $20/month for Pro plans. Enterprise pricing is customized, often requiring committed contracts. Data transfer and HTTP/HTTPS requests are included in subscription plans, with additional costs for features like edge computing or advanced WAF rules. Full details are available at https://www.cloudflare.com/plans/.
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Integrations & DevEx
Cloudflare supports Terraform for infrastructure-as-code (IaC), enabling automated configuration management. SDKs and APIs facilitate integration with CI/CD pipelines and custom applications. Real-time logs (Logpush) and analytics (Cloudflare Analytics) provide actionable insights, with RUM support for end-user performance monitoring. Migration tools, like the Cloudflare Dashboard and DNS import features, simplify onboarding from other providers. The developer platform, including Cloudflare Workers and Pages, supports building and deploying serverless applications and static sites, enhancing developer experience.
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When it fits
- Small businesses or developers needing a free or low-cost CDN with basic security and SSL support.
- Enterprises requiring robust DDoS protection, WAF, and global content delivery with strong developer tools.
- Teams leveraging edge computing for serverless applications or dynamic content acceleration.
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When it doesn’t
- Organizations needing specialized video features like HLS/DASH packaging, DRM, or RTMP ingest for advanced streaming use cases.
- Users in regions with limited PoPs (e.g., parts of Africa or the Middle East) where latency may be higher.
- Scenarios requiring origin shield for enhanced caching, which Cloudflare does not natively support.
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History & Notes
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Verizon Media (VMDS) grew from Verizon’s 2013 acquisition of Edgecast, aiming to compete in media and ad tech. Despite $370 million in platform investment, it struggled against larger competitors. The 2021 sale to Apollo shifted its CDN to Edgecast, which merged with Limelight to form Edgio in 2022. Edgio’s bankruptcy in September 2024, due to accounting issues and debt, led to its CDN shutdown. Parler’s February 2025 acquisition of Edgecast assets supports its own platforms (Parler Social, PlayTV), with 120 former Edgio employees joining and a one-year IP license. The viability of Parler as a general CDN provider remains unclear.