Company snapshot

CategoryCloudflareIncapsula
Statusactiveactive
Founded
Headquarters
Website
Docs

Overview

Cloudflare, founded in 2009, is a San Francisco-based company offering a global content delivery network (CDN), DDoS mitigation, and web security services. Its network accelerates content delivery and protects websites and applications from cyber threats. Cloudflare serves a wide range of customers, from small businesses to enterprises like Shopify, Medium, and IBM. The platform is known for its developer-friendly tools, including serverless edge computing and comprehensive security features. It provides a free tier alongside paid plans, catering to diverse user needs. Cloudflare’s services sit between end users and origin servers, acting as a reverse proxy to enhance performance and reliability.
Incapsula, now integrated under Imperva, is a cloud-based CDN platform focused on web application security, DDoS mitigation, and performance optimization. Founded in 2009 as a spin-off from Imperva, it provides services like web application firewalls (WAF), bot mitigation, and load balancing. The platform serves businesses of varying sizes, including high-traffic websites and enterprises like Wix and Siemens. Incapsula’s global network enhances site speed and security, leveraging intelligent caching and content optimization. It operates as a full proxy, sitting between the website and its host to deliver robust security and performance features.

Network & Architecture

Cloudflare operates over 200 points of presence (PoPs) globally, spanning regions like North America, EMEA, APAC, Latin America, Africa, India, China, and the Middle East. Its Anycast network ensures low-latency content delivery by routing traffic to the nearest data center. The company has strong peering agreements, enhancing connectivity and reducing latency. Regional strengths include robust coverage in North America and Europe, with growing presence in APAC and Latin America. However, performance in certain African and Middle Eastern regions may vary due to fewer PoPs or local network constraints. Cloudflare’s architecture supports dynamic content acceleration and integrates with its security and edge computing services.
Incapsula operates a global CDN with points of presence (PoPs) across the Americas (e.g., Atlanta, Dallas, Los Angeles), Europe (e.g., Amsterdam, London, Frankfurt), and Asia-Pacific (e.g., Hong Kong, Singapore, Tokyo). The network includes recent expansions in India (New Delhi, Mumbai). It uses intelligent caching, TCP optimization, and frequency analysis to prioritize frequently accessed files, reducing latency. Routing and peering details are not fully public, but the platform emphasizes high-capacity scrubbing centers (100+ Gbps per Behemoth scrubber) for DDoS mitigation. It performs well globally but has a stronger presence in North America and EMEA, with growing coverage in APAC and India.

Feature comparison

FeatureCloudflareIncapsula
waf
bot_mitigation
ddos
rate_limit
http3_quic
tls13
tiered_cache
origin_shield
instant_purge
stale_while_revalidate
stale_if_error
image_optimization
video_vod
video_live
drm
hls_dash_packaging
websockets
signed_urls
edge_compute
functions
kv_storage
api_first
realtime_logs
log_push
terraform

Legend: ✓ = Supported, ✗ = Not supported, — = Not listed

Pricing

Cloudflare offers a pay-as-you-go (PAYG) model, a free tier, and enterprise plans. The free tier includes basic CDN, DDoS protection, and an SSL certificate, suitable for small sites. Paid plans (Pro, Business, Enterprise) add advanced features like WAF, bot mitigation, and analytics, with pricing starting at $20/month for Pro plans. Enterprise pricing is customized, often requiring committed contracts. Data transfer and HTTP/HTTPS requests are included in subscription plans, with additional costs for features like edge computing or advanced WAF rules. Full details are available at https://www.cloudflare.com/plans/.
Incapsula offers a free tier for up to 10 pages, including CDN, IPv6 support, and basic bot protection. Paid plans start at $59/month (Pro) and $299/month (Business) per site, with enterprise plans customized. Pricing is pay-as-you-go (PAYG) with committed options for enterprises. DDoS protection significantly increases costs on higher tiers. Full details are at https://www.imperva.com/pricing/.

Integrations & DevEx

Cloudflare supports Terraform for infrastructure-as-code (IaC), enabling automated configuration management. SDKs and APIs facilitate integration with CI/CD pipelines and custom applications. Real-time logs (Logpush) and analytics (Cloudflare Analytics) provide actionable insights, with RUM support for end-user performance monitoring. Migration tools, like the Cloudflare Dashboard and DNS import features, simplify onboarding from other providers. The developer platform, including Cloudflare Workers and Pages, supports building and deploying serverless applications and static sites, enhancing developer experience.
Incapsula supports API-first integrations for configuration and monitoring, with real-time logs and log push for analytics. It lacks Terraform support or dedicated SDKs for CI/CD pipelines. The platform provides a dashboard for bot traffic and WAF alerts, but migration tools are limited, requiring manual configuration or support from Imperva for complex setups.

When it fits

  • Small businesses or developers needing a free or low-cost CDN with basic security and SSL support.
  • Enterprises requiring robust DDoS protection, WAF, and global content delivery with strong developer tools.
  • Teams leveraging edge computing for serverless applications or dynamic content acceleration.
  • Businesses needing robust web security with CDN, especially for DDoS and bot mitigation.
  • High-traffic sites requiring global performance with strong North American and EMEA presence.
  • Enterprises seeking API-driven control and real-time monitoring for security events.

When it doesn’t

  • Organizations needing specialized video features like HLS/DASH packaging, DRM, or RTMP ingest for advanced streaming use cases.
  • Users in regions with limited PoPs (e.g., parts of Africa or the Middle East) where latency may be higher.
  • Scenarios requiring origin shield for enhanced caching, which Cloudflare does not natively support.
  • Sites focused on video streaming or live content, as video-specific features like VOD or HLS/DASH are absent.
  • Small projects needing lightweight, developer-centric CDN without security overhead.
  • Budget-conscious users, as premium security features increase costs significantly.

History & Notes